Boston, MA - April 4, 2005 - iLantern, the leading provider of active data solutions, announces the industry's first active data solution for Sales and marketing organizations. Marketing and sales invest billions in populating, appending, managing and cleansing marketing databases to increase the effectiveness of their sales and marketing programs. CRM is just one market segment dedicated to the managing the value of the sales and marketing information contained within an organization.

InsideTrack accelerates the ROI of those investments by illuminating the accounts within your target market that are likely to purchase your solution. InsideTrack goes beyond providing static information about an account like basic demographic information. InsideTrack alerts you when companies within your target market signal signs that represent selling opportunities.

Throughout each stage of your marketing and sales cycle, InsideTrack can increase the effectiveness of your company's efforts by identifying those companies that are more likely to yield results and then focusing marketing programs and sales on those opportunities.

A manager of a callcenter with a 400,000 record DB states, "InsideTrack delivers a solution that any callcenter would benefit from. If I can focus my callers on warm opportunities rather than the static and cold contacts, I will dramatically increase my results."