Bedford, MA - December 7, 2008 - iLantern, the leading provider of sales intelligence software, extends it leadership by delivering functionality that provides sales people unrivaled management of the volumes of data on their target accounts. With the availability of iSite and Event Archive, Sales people now have a facility to easily store and retrieve the on-line content that is filtered and delivered to them each day.

Unlike other push mechanism available for sales people, iLantern recognizes that the value of the information that is delivered extends beyond the day the sales person is alerted to that information. Within the InsideTrack daily alert email, the rep can select the items to save to their individual portal. The iSite, hosted by iLantern, is unique to each sales person or user. iSite allows the user multiple views including the information by account, weekly summary, weekly detail, and keyword search of their daily alert email.

Further this gives the sales person the flexibility to action on this information when it fits within their schedule. Often times a salesperson does not have the time to quickly action on a business event. iSite services as the repository for that date with an interface that drives quick and easy accessibility to an event information

"This is a significant step in increasing the value to our existing sales user base. However, this also marks a significant step towards delivering on the overall company direction that can be achieved through integration with CRM solutions supporting the sales people." says Paul LaFrance.

Today, iLantern’s solutions utilize the integration with CRM solutions to extract information to create the customer views for each sales person. "The vision is to drive a bi-directional integration were organizations will store significant business events that are unique to their sales cycle and begin to profile the organizational climate that depicts the perfect prospect."

About iLantern
Providing almost immediate value realization, iLantern is a highly configurable sales intelligence software solution that aggregates online data and then leverages your CRM investment to create a custom view of significant business events that is pushed to each sales team member every morning. Offered as a service, it also functions as a facility to store and manage that information. iLantern automates and provides the infrastructure you need to systematically employ customer - and prospect - research best practices, resulting in salespeople who are more efficient and focused, from lead generation to pipeline management and through to closing.