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There are other sales tools out there, but none can match the ease-of-use and functionality of iLantern’s InsideTrack. This robust software tool scans predetermined online content sources and automatically provides sales organizations with the pertinent information necessary to significantly advance sales during each stage of the cycle. Today’s sales professional realizes that in the current competitive marketplace, timely information about prospects is vital to better translate their value proposition to the needs of those businesses.
The Ignite is targeted for 60 days. iLantern has a proven methodology to:
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Input - Either dynamically through integration with CRM or a simple data extract iLantern works with you extract the information about the territory alignments and sales segments to create the data sets to determine which sales people will get information about which target accounts.
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Gather - Utilizing a combination of multiple media, iLantern gathers that which establishes your companies unique go-to-market model. iLantern identifies more than just the basics to determine the unique aspects of your value proposition, sales process, and sales segments to determine how to cull down the vast amount of daily data to only the information that is each sales person could use to advance their sale.
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Normalize – Before your sales team receives its first email, iLantern takes the time to first cleanse your data set and then stage the set-up to insure that the assumptions gathered materialize into the information set expected and required by your sales team.
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Initialize – Only after iLantern is satisfied that your users will enjoy a good first experience, the solution is initialized for your team so that they receive their first email.
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Train – Each team member is required to attend a 30 minute training session to orient you team on the format of the information, and how to interpret the information into sales tactics.
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Execute – Sales people use the tool to drive improved performance. Essential in this process is the assumption that iLantern can be additionally tuned to improve performance. Although iLantern takes considerable steps to extract the necessarily data to deliver a positive experience, the Ignite process is designed for the interactive process of extracting direct feedback form the sales people to further tune and improve on that initial experience.
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Ignite limits the time commitment of your sales professionals but engineers your input and the feedback critical to insuring the content is relevant to your sales process and value proposition.
To achieve fast time to benefit and insure the requisite feedback loop, the Ignite, implements initially only to a subset of your team. Further to calculate the ongoing value based pricing, the result of the Ignite calculates the value based pricing based on the extrapolated the usage for the entire sales organization.
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